Wine Department

Welcome to Boulder County’s best wine selection! With over 5000 different wines and an expert staff to help you navigate them, Superior Liquor provides the most rewarding wine shopping experience in Northern Colorado. Our staff is equipped to help you with wine and food pairings, plan your party or find the perfect gift for your aficionado friends and family. We pride ourselves on giving the most attentive and informative service in the business.

We have unprecedented access to some of the rarest and most sought after wines in the world! Superior Liquor has gained a reputation among collectors as the place to go for cult wines from California, Oregon, Italy and France.

Our particular focus is on value–at all price points. We constantly seek out wines we think are under priced for their quality. We continuously harass our suppliers for better prices so we can pass that savings on to our customers. We shop our competitors to be sure we are offering the lowest possible prices. Most importantly, we love what we do, and we love sharing it with you!

Have a question for our wine staff? email us at